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Inspirational signage and design company, Impact Signs and Print in Lynch Lane, Weymouth, recently showcased their vehicle wrapping talents further afield at the prestigious Santa Pod Raceway in Northants.

Collaborating with Weymouth’s Power Race Graphics, one of the motor industry’s leading vehicle insignia designers, Impact was commissioned to wrap the 13 metre x 4.5 metre trailer, the largest vehicle they have wrapped to date. Impact director Jason Fry said, “It was a big challenge, and I’m really pleased with the results – the trailer looks amazing. We used a hangar to apply the graphics, which was a life saver in the freezing temperatures we’d been having!”

Santa Pod Raceway is the home of European Drag Racing and host to the televised FIA European Drag Racing Championships. Drag Racing is a race between two cars or bikes with speeds up to 300mph and is the fastest and loudest motorsport on earth.

Due to Santa Pod’s incredibly tight schedule, Impact completed the work on location in two days, ensuring the trailer was back on the road in no time at all. A staggering 100 metres of vinyl was used to complete the project, and the finished result is phenomenal.

Santa Pod Marketing Manager Caroline Day said, “Santa Pod is all about high-octane explosive action and we wanted to create an appropriate design for the trailer that was very striking using vibrant colours. The end result was perfect with no hitches on the way! Now we have a complete set up which looks very professional and is sure to create an impact wherever it goes whether at the race track itself or when out on tour at other shows and exhibitions during the season.”

The televised European Drag Racing Championships comprises eight official classes competing across Europe. Crowds of up to 40,000 spectators attend races, consisting of loyal fans and a wider family audience now appreciating the growing sport.

The trailer will be taken to national motorsports events throughout the year, so look out for it!

Santa Pod trailer - image courtesy of Santa Pod Raceway